TrueROAS is an advanced ad tracking and attribution software designed specifically for e-commerce stores operating in a post-iOS 17 world. It aims to provide accurate, cookie-less tracking for Shopify and WooCommerce platforms, enabling businesses to optimize their ad spend and scale effectively. The core of TrueROAS's offering lies in its proprietary "True Tracking" algorithm, which leverages machine learning to analyze a comprehensive set of user data points, including cookies, browsers, and IP addresses, to reconstruct the entire customer journey. This allows for a clearer understanding of how customers interact with marketing efforts, even if their initial engagement occurred months prior.
By reprocessing this data through an attribution model tailored for e-commerce, TrueROAS provides users with insights connected to the exact ad or source that drove a conversion. This eliminates the need to constantly switch between different ad managers or tools, offering a unified view of campaign performance. The platform emphasizes its ability to help businesses "scale with confidence" by providing reliable data for decision-making.
Key features highlighted include AI-powered attribution tracking, real-time analytics and reporting, and multi-platform ad tracking capabilities, supporting major channels like Facebook, Google, and TikTok. Seamless integration with Shopify and WooCommerce is a significant advantage for e-commerce businesses. TrueROAS also offers customer lifetime value tracking, GDPR-compliant tracking, and a unified dashboard for managing all campaigns. Advanced features like server-to-server tracking, custom attribution models, and predictive analytics further enhance its value proposition.
The target audience for TrueROAS includes e-commerce advertisers using platforms like Shopify and WooCommerce, as well as agencies managing multiple client accounts. The software is designed to be user-friendly, with a quick setup process that can take as little as 4 minutes, especially with features like a 1-click Facebook login. TrueROAS offers a 7-day free trial, allowing users to experience accurate tracking without commitment.
TrueROAS supports various payment methods and currencies, ensuring flexibility for global businesses. The platform also addresses common user questions regarding tracking accuracy, multi-store management, ad management within TrueROAS, and the use of multiple pixels. It claims to provide results within 48 hours of installation, enabling businesses to see the impact of accurate tracking quickly. The company also offers support through chat and the option to book calls with attribution experts for custom setups.
In essence, TrueROAS positions itself as a solution to the challenges posed by evolving privacy regulations and tracking limitations, empowering e-commerce businesses to make data-driven decisions and achieve sustainable growth.
