Subex is a leading telecom AI company dedicated to enabling seamless and intelligent connected experiences for its clients. With a strong focus on leveraging Artificial Intelligence and Machine Learning, Subex provides a comprehensive suite of solutions designed to address the evolving challenges and opportunities within the telecommunications industry.
At its core, Subex's offerings revolve around enhancing operational efficiency, mitigating risks, and unlocking new revenue streams for telecom operators. The company's expertise spans across critical areas such as fraud management, business assurance, and partner ecosystem management. By integrating advanced AI capabilities, Subex empowers businesses to gain deeper insights into their operations, detect and prevent fraudulent activities in real-time, and ensure the integrity and performance of their services.
Key Solutions and Features:
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Fraud Management: Subex offers robust solutions to combat various forms of fraud that plague the telecom sector. This includes:
- Bypass Fraud: Detecting and preventing unauthorized call routing that bypasses legitimate network paths, leading to revenue leakage.
- Scam and Spam Calls: Identifying and blocking malicious calls and messages that harm customer experience and brand reputation.
- SMS Fraud: Combating fraudulent SMS activities, such as premium rate fraud and phishing attempts.
- Handset Fraud: Addressing issues related to stolen or fraudulent devices.
- IRSF (International Revenue Share Fraud): Detecting and preventing complex international revenue share fraud schemes.
- CLI Spoofing & Robocalling: Mitigating the impact of caller ID spoofing and automated robocalls.
- FraudZap: A specialized solution designed for rapid and effective fraud detection and prevention.
- Signaling Risk Intelligence: Utilizing signaling data to identify and mitigate emerging risks and fraud patterns.
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Business Assurance: Subex's business assurance solutions are designed to ensure the optimal performance and profitability of telecom operations. This encompasses:
- Revenue & Cost Assurance: Guaranteeing that all revenue is accurately captured and costs are managed effectively.
- Margin Assurance: Optimizing profit margins by identifying and addressing inefficiencies.
- Asset Assurance: Ensuring the integrity and performance of network assets.
- Transformation Assurance: Supporting seamless transitions during network and service transformations.
- Customer Experience Assurance: Monitoring and improving the end-to-end customer journey to enhance satisfaction and loyalty.
- Specific Assurance Areas: Addressing specialized needs such as Process Assurance (Collection, Order Management, Commissioning, Financial Reporting, Product Profitability) and Technology Assurance (5G, Mobile Money/Fintech).
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Partner Ecosystem Management: Subex facilitates efficient management of relationships and revenue streams within the complex telecom partner ecosystem.
Target Users:
Subex's solutions are primarily targeted at:
- Telecommunication Operators (MNOs/MVNOs): Companies providing mobile and fixed-line communication services.
- Service Providers: Businesses offering various communication and digital services.
- Enterprises: Large organizations with significant communication infrastructure and needs.
Technology and Approach:
Subex leverages cutting-edge AI and ML technologies, including:
- Machine Learning Algorithms: For predictive analytics, anomaly detection, and pattern recognition.
- Big Data Analytics: To process and derive insights from vast amounts of network and customer data.
- Real-time Processing: Enabling immediate detection and response to critical events like fraud.
- Cloud-Native Architecture: Offering scalability, flexibility, and agility for deployment and management.
By providing these advanced capabilities, Subex empowers telecom companies to navigate the complexities of the digital age, protect their revenue, enhance customer trust, and ultimately drive sustainable growth in an increasingly connected world.

