RealEye: Revolutionizing Online Research with Webcam Eye-Tracking
RealEye is a cutting-edge online research platform designed to empower researchers, marketers, and developers with advanced insights into user behavior. At its core, RealEye leverages webcam eye-tracking technology to provide a powerful and accessible solution for understanding how individuals interact with digital content, products, and services. This platform eliminates the need for expensive, specialized hardware, making sophisticated eye-tracking studies available to a wider audience.
Core Features:
- Webcam Eye-Tracking: Utilizes standard webcams to accurately track participants' gaze patterns, providing valuable data on visual attention and engagement.
- Remote Study Capabilities: Enables researchers to conduct studies with participants from anywhere in the world, breaking down geographical barriers and expanding participant pools.
- Intuitive Study Creation: Offers a user-friendly interface for designing and setting up research studies directly within a web browser. This includes the ability to use various stimuli such as images, videos, and live websites.
- Instant Analysis Dashboard: Provides immediate access to analyzed data, including heatmaps, gaze replays, and key metrics, allowing for rapid interpretation of results.
- Versatile Stimuli Support: Researchers can upload images, videos, or use live websites as stimuli for their studies, catering to a wide range of research needs.
- Clickable Area and Keystroke Triggers: Allows for the definition of specific areas on stimuli as triggers for data collection, or the use of keystrokes to mark events.
- Follow-up Questions: Integrates the ability to ask participants follow-up questions after the eye-tracking session, gathering qualitative data to complement quantitative findings.
- External Panel and Survey Integration: Facilitates seamless integration with external participant panels and survey tools, streamlining the recruitment and data collection process.
- Data Export and API: Offers robust data export options and an API for advanced integration and further analysis with other research tools.
- Re:Connect Feature: A specialized application that uses webcam eye-tracking to translate eye movements into words, empowering individuals with limited mobility to communicate independently.
- Virtual Shelf Testing: A unique feature that simulates a retail environment, allowing businesses to test product packaging and placement effectiveness by analyzing visual attention in a realistic setting.
- Attention Predictor™: An AI-powered tool that predicts visual attention based on design elements, helping to optimize content before live testing.
- Humanizer™: A tool designed to make AI-generated text sound more natural and human-like.
Target Users:
RealEye is designed for a diverse range of users, including:
- Market Researchers: To understand consumer behavior, test advertising effectiveness, and optimize product design.
- UX/UI Designers: To evaluate website and application usability, identify areas of user confusion, and improve user experience.
- Academics and Students: For conducting research in psychology, human-computer interaction, marketing, and other related fields.
- Product Developers: To gather insights on how users interact with new products and features.
- E-commerce Businesses: To optimize product pages, understand customer attention, and improve conversion rates.
- Educators: To create engaging learning materials and assess student comprehension.
Benefits:
RealEye offers several key benefits:
- Cost-Effectiveness: Eliminates the need for expensive eye-tracking hardware.
- Accessibility: Easy to use and accessible from any computer with a webcam.
- Flexibility: Conduct studies remotely with participants worldwide.
- Speed: Real-time data analysis and instant insights.
- Comprehensive Insights: Combines quantitative eye-tracking data with qualitative feedback.
RealEye is continuously evolving, with features like the "New in RealEye" section highlighting recent advancements and new tools like Re:Connect and Virtual Shelf Testing demonstrating its commitment to innovation in the field of behavioral research.
