PERQ is a comprehensive multifamily automation platform designed to revolutionize how properties attract, engage, and convert leads. At its core, PERQ leverages a powerful suite of AI-driven tools to streamline the entire lead funnel, from initial capture to final lease signing. This innovative approach aims to significantly increase conversion rates while simultaneously reducing operational costs and manual effort for property management teams.
One of PERQ's key strengths lies in its ability to supercharge the lead funnel by focusing on low-cost and free lead sources. The platform transforms the marketing funnel into an automated lead-qualifying machine, ensuring that valuable prospects are identified and nurtured effectively. This is achieved through several integrated functionalities:
Capture: PERQ automates early engagement with prospects directly from a property's website. It utilizes personalized website experiences and conversational AI to answer prospect questions 24/7 across multiple channels, including SMS, Google Business Profile, email, and even converting phone calls to text exchanges. This ensures that no lead is left unaddressed, maximizing the opportunity for initial engagement and tour booking.
Build: The platform empowers users to build upon captured leads through automated marketing campaigns. By re-engaging lost leads in subsequent leasing cycles, PERQ helps drive down the cost of acquiring new leads. This proactive approach to lead nurturing is crucial in a competitive market.
Nurture: PERQ provides personalized nurturing sequences via SMS and email, tailored to the individual needs of each prospect. The AI dynamically adjusts content, timing, and channels based on PERQ-collected insights, optimizing the conversion path to a tour. Furthermore, the conversational AI encourages prospects to initiate chat conversations at any time, ensuring continuous engagement.
Pass: A significant benefit of PERQ is its ability to filter and hand off only agent-ready prospects to the onsite team. This eliminates wasted time on unqualified leads and keeps CRMs clean by providing direct engagement insights. The platform's reporting and analytics offer a clear understanding of lead source attribution and the highest-converting sources, allowing for strategic adjustments to advertising efforts and further cost reduction.
Analytics: PERQ provides insightful reporting and analytics that track lead source attribution, the renter's journey, and identify the most effective lead sources. These data-driven insights are fed back into the advertising strategy, enabling continuous optimization and cost reduction.
PERQ's solutions extend to Multifamily Websites, Lead Generation, Lead Conversion, and even a Multifamily Marketing Agency service. The platform integrates seamlessly with existing tech stacks, offering flexibility and a growing list of integrations. For property managers, leasing agents, and marketing professionals in the multifamily industry, PERQ offers a powerful, AI-driven solution to enhance efficiency, boost conversions, and achieve occupancy goals with greater ease and cost-effectiveness.
