Incremental is a leading platform in retail media measurement, providing predictive and actionable insights to drive growth. The company's core mission is to establish a new standard in how retail media is measured, moving beyond traditional metrics to focus on true incremental sales growth.
Core Features:
- Purpose-Built for Retail Media: Incremental understands the unique dynamics of retail media, where pricing, promotions, placements, and product changes interact with media spend in real-time. The platform is designed to capture this complexity, offering measurement that is both retail-aware and media-aware.
- Neutral Measurement: Incremental operates as a third-party, neutral measurement provider. This means the platform is not involved in buying or selling advertising space, ensuring that its recommendations and insights are solely focused on the client's business objectives and not influenced by media vendor interests. This neutrality is crucial for building trust and ensuring accurate, unbiased reporting.
- Beyond ROAS: The platform goes beyond traditional Return on Ad Spend (ROAS) metrics, which can often mistake coincidence for causation and mask the true impact of campaigns. Incremental controls for external factors and provides actionable recommendations to maximize profitable growth by focusing on incremental sales.
- Consistent Measurement: Recognizing the fragmentation in retail media reporting across different networks, Incremental applies a consistent methodology across all channels. This allows businesses to compare the performance of various retail media networks on an apples-to-apples basis within a single platform.
- Predictive Analytics: Incremental leverages predictive capabilities to forecast outcomes and inform strategic decisions, enabling businesses to plan and optimize their retail media investments more effectively.
Target Users:
Incremental is designed for retail media buyers, including brands, agencies, and marketers who are looking to:
- Gain a deeper understanding of their retail media campaign performance.
- Optimize their ad spend for true incremental sales growth.
- Make data-driven decisions based on accurate and unbiased measurement.
- Navigate the complexities of various retail media networks with a unified view.
- Improve their overall marketing ROI and business outcomes.
Key Differentiators:
Incremental's commitment to neutrality, its purpose-built nature for the retail media ecosystem, and its focus on incremental sales rather than vanity metrics set it apart. The platform aims to provide the "Science of More" by delivering trusted, predictive, and actionable insights that empower businesses to achieve sustainable growth in the rapidly evolving retail media landscape.
