Deeto is an AI-powered platform designed for customer orchestration, aiming to unify every customer story, signal, and success into a single intelligence layer. This transformation turns authentic customer voice into coordinated action and drives business growth. The platform focuses on empowering businesses to leverage their customers' experiences and feedback more effectively across various departments and use cases.
Core Features and Functionality:
- Customer Voice Collection: Deeto facilitates the collection of customer feedback, quotes, reviews, and testimonials through various channels, including direct outreach, in-app prompts, and CRM integrations. This ensures a continuous stream of valuable customer insights.
- Intelligent Management: The platform allows for the organization, tagging, and transformation of collected customer feedback into actionable proof points. This includes creating microsites, testimonials, and reference materials. It also helps manage rewards and scale customer advocacy programs, eliminating the need for manual tracking and spreadsheets.
- Automated Distribution: Deeto intelligently routes relevant customer stories and proof points to the appropriate teams and channels. This ensures that customer advocacy content is delivered where it can have the most impact, whether it's within CRM systems like Salesforce, communication tools like Slack, or directly on the company website, aiding in conversion efforts.
- AI-Powered Amplification: By leveraging AI, Deeto amplifies authentic customer voices, making them more accessible and impactful. This helps in building trust, differentiating the brand, and accelerating sales cycles.
Key Benefits and Use Cases:
- Customer-Led Growth at Scale: Deeto enables businesses to build a scalable growth engine powered by customer insights, breaking down silos and ensuring consistent activation across teams.
- Accelerated Pipeline with Proof: The platform provides readily available, trusted customer proof points (quotes, stories, references) that can be delivered at critical moments in the sales cycle, influenced by deal stage, persona, or product, thereby speeding up conversions.
- Brand Differentiation and Trust: By showcasing customer voices authentically and at scale, Deeto helps brands build credibility, stand out from competitors, and foster deeper trust with their audience.
- Product Innovation and Advantage: Deeto captures continuous customer feedback, feeding it directly into product development and management processes. This insight helps in creating smarter product launches and improving customer retention.
- Improved Marketing and Sales Outcomes: Companies using Deeto have reported significant improvements in key metrics, including win rates, organic lead generation, user-driven content growth, prospect-reference engagement, and a reduction in the cost of user-generated content. It also boosts MQL to SQL conversion rates.
Target Audience:
Deeto is designed for various teams within an organization, including:
- Customer Marketing: To showcase customer success and leverage authentic voices.
- Product Marketing: To quickly prove product value and gather market insights.
- Sales and Sales Enablement: To equip sales representatives with compelling customer proof.
- Demand Generation: To boost demand by building credibility and trust.
- Content Marketing: To enrich content with evidence and customer stories.
- Product Management: To build better products based on real customer feedback.
- Customer Success: To facilitate customer retention and faster growth.
Deeto's platform is built to integrate with existing tools and workflows, making it a seamless addition to a company's tech stack. The emphasis on "human, honest, heard" underscores the platform's commitment to authentic customer representation and its role in driving meaningful business outcomes.
