ClickMoat is a sophisticated AI-driven software designed to combat click fraud and ad fraud, ensuring that your advertising budget is spent on genuine potential customers rather than malicious clicks. The platform provides robust detection and prevention mechanisms to safeguard your Pay-Per-Click (PPC) campaigns across various advertising platforms.
Core Features:
- AI-Powered Detection: Utilizes advanced artificial intelligence to identify and flag fraudulent, spammy, or non-engaged clicks in real-time. This includes detecting clicks from competitors, academic researchers, internet bots, spamming software, and accidental clicks.
- Real-time Protection: Blocks invalid traffic instantly, preventing wasted ad spend and protecting your campaign performance.
- Comprehensive Analytics: Offers detailed reports and analytics, allowing you to understand the source of clicks, analyze campaign performance from various dimensions, and gain a full picture of your click quality.
- Customizable Rules: Provides full control over your protection strategy with customizable rules that can be applied to individual campaigns, allowing you to define how, why, and what traffic to block.
- IP Exclusion: Enables manual exclusion of specific IP addresses that are identified as sources of fraudulent activity.
- VPN IP Blocking: Specifically targets and blocks traffic originating from VPNs, which are often used to mask the origin of fraudulent clicks.
- Easy-to-Use Interface: Features a quick and easy setup process with a clear, intuitive interface that puts all necessary information at your fingertips.
- Cost-Effective Pricing: Offers protection starting at as little as 1 USD per day, making it an accessible and valuable investment for businesses of all sizes.
- 24/7 Support: Provides round-the-clock support to ensure quick responses and continuous protection for your accounts.
- Google Ads Integration: Seamlessly integrates with Google Ads to protect your campaigns and help you reclaim wasted ad spend.
- Meta Ads (Beta): Currently in beta, offering protection for Meta (Facebook/Instagram) ad campaigns.
Target Users:
ClickMoat is ideal for:
- PPC Advertisers: Businesses and individuals running paid advertising campaigns on platforms like Google Ads, who want to maximize their return on investment by eliminating wasted ad spend.
- Marketing Agencies: Agencies managing multiple client campaigns that need to ensure the efficiency and effectiveness of their clients' advertising budgets.
- E-commerce Businesses: Online retailers who rely heavily on PPC advertising to drive traffic and sales, and are vulnerable to click fraud.
- Small to Medium-sized Businesses (SMBs): Businesses with limited advertising budgets that cannot afford to waste money on invalid clicks.
- Anyone concerned about Ad Fraud: Individuals or organizations looking to protect their online advertising efforts from malicious actors and bots.
How it Works:
ClickMoat operates by analyzing incoming clicks to your ads. Its AI algorithms detect patterns and characteristics indicative of fraudulent activity, such as high click-through rates with low conversion rates, clicks from suspicious IP addresses, or clicks originating from known bot networks. Once detected, the system can automatically block these IPs or allow you to set up custom rules for blocking. The platform provides a dashboard to monitor your protection status, view saved money, and analyze detailed reports on blocked clicks, campaign performance, keywords, countries, and devices. It also offers the ability to manually apply for Google refunds based on the fraud reports generated.
